Gray Cook The Business of Movement

Product Description

Principles, Patterns, and Productivity

by Gray Cook
with Jeremy Hall and Matt Cook

Now that you understand movement screening, how will you use the information?

The uncomfortable truth: The physical culture of much of the world has measurably eroded while the health and fitness field has managed its profit margins and delivered the illusion of rehabilitation and performance. The business of human movement has failed to manage its own downside.

“I just loved this book. Gray really sees the big picture like nobody else in the industry.”
~ Erik Dalton, PhD
Dalton Myoskeletal

Gray Cook, co-founder of Functional Movement Systems, believes you can break that trend by asking better questions of yourself and those you help. The Business of Movement guides you in how to listen to what movement is telling you in health, wellness, fitness and performance, and will help you implement standard operating procedures to build confidence in your responses.

Standard business strategies are unsustainable if what you’re trying to sell doesn’t stack up to your competition’s. Becoming a better practitioner is the most important thing you can do to unlock opportunities. The Business of Movement is your blueprint.

· Part One grounds you in the foundational principles of the Functional Movement Systems.
· Part Two outlines the processes of implementing the Systems as a strategy to raise your effectiveness and efficiency.
· Part Three offers examples from professionals who built successful careers and businesses across the fields of health and human performance.

No matter where you work on the continuum of human movement—from medical and wellness professionals to fitness trainers and sports or performance coaches—The Business of Movement will provide the map and compass to navigate the path to personal and professional mastery.

“Much has changed in the world of human performance since we met around 20 years ago, and Gray, you and your FMS team have consistently aimed toward free thinking and innovation. The Business of Movement has much to offer today’s human performance professionals, and it would, in my opinion, also be a useful textbook for university undergrad/graduate exercise science/fitness leadership students.”
~ Dr. Ed Thomas

Topics Covered in The Business of Movement

INTRODUCTION
Where You Begin Dictates Where You’ll End

PART ONE—AWARENESS
CHAPTER ONE: Principles—Strategies—Tactics
CHAPTER TWO: Changing Perception
CHAPTER THREE: A Modern Model of Movement
CHAPTER FOUR: Refine Your Value—Recognize Your Opportunity

PART TWO—OPPORTUNITIES
Identify Your Non-Negotiables
CHAPTER FIVE: Own the Process
CHAPTER SIX: Master the Functional Movement Systems
CHAPTER SEVEN: Understand Your Client
CHAPTER EIGHT: Start with Function
CHAPTER NINE: Have a Plan for Pain
CHAPTER TEN: Master Your Communication. Own Your Accountability
CHAPTER ELEVEN: Create an Experience, Instill Awareness
CHAPTER TWELVE: Protect the Quality You Find
CHAPTER THIRTEEN: Correct the Quality That Doesn’t Meet the Standard
CHAPTER FOURTEEN: Develop the Quality to Support Adaptation
CHAPTER FIFTEEN: Elevate Performance or Empower Independence
CHAPTER SIXTEEN: Know Where You’re Going

PART THREE—EXAMPLES
Turning Pro 
CHAPTER SEVENTEEN: Measure What Matters
CHAPTER EIGHTEEN: Build Your Community, Change Your Culture
CHAPTER NINETEEN: Build Your Team
CHAPTER TWENTY: Scale Your Business
CHAPTER TWENTY-ONE: Be Transformational, Not Transactional
CHAPTER TWENTY-TWO: Find Your Path

APPENDICES
SYSTEM OVERVIEW
RISKS TO MUSCULOSKELETAL HEALTH
RED/YELLOW/GREEN LIGHT EXERCISES
STANDARD OPERATING PROCEDURE OF MOVEMENT
EXAMPLE PATIENT PROGRESS NOTE

“Gray’s premise is beautiful in its simplicity: Training movement can fix muscles, but training muscles rarely fixes movement. Since all of sport is movement, his 80/20 approach is then astounding in its effectiveness.
For the time invested, the FMS and its cousins are the best tools I’ve seen for producing bullet-proof athletes and pain-free non-athletes in record time.”
~ Tim Ferriss, author of the #1 NY Times bestseller, The 4-Hour Workweek

Get Your Copy Today

If you’re looking for the missing puzzle piece to help protect your clients and athletes from future injury and to eliminate the roadblocks that hold them back from greater performance, you’ll find Gray Cook’s The Business of Movement book invaluable.

As with all of the print books sold on OTP, this book includes the ebook files at no additional cost.

Gray Cook

Gray Cook is a physical therapist, orthopedic certified specialist, and certified strength and conditioning coach. His developments in movement pattern screening and assessment are at the forefront of fitness, physical conditioning, injury prevention, and physical rehabilitation. He’s distinguished among manual therapists for his degree of precision, accuracy, and consistency in considering movement as a behavior, mapping and deconstructing movement patterns, and rebuilding movement following natural developmental paths. He’s the co-founder of Functional Movement Systems and author of Athletic Body in Balance and Movement.

Jeremy Hall

Jeremy Hall, DPT, CSCS, is a physical therapist, strength and conditioning coach, clinical consultant, writer, and founder of Resilient Movement, a company with a mission to help people discover and develop a path to sustainable physical independence.

Matt Cook

Matt Cook draws on his philosophy education and writing experience in the non-profit sector to assist Gray in collaborative thought, editing and content production.

“Gray Cook has changed things. You might not know it, but things are different now. I’ve been in sports since LBJ was in office, and I’ve been wondering something for a long time: What’s wrong?
Right from the start, Gray tells me what I’ve been doing wrong for way too long: First move well, and then move often.
~ Dan John, author of Never Let Go